As the autumn breeze carries the scent of chrysanthemums, China’s Double Ninth Festival (Chongyang Festival) emerges as a timeless celebration of respect for the elderly, family bonds, and cultural roots. This year, Kinghelm and Slkor join in this tradition, blending corporate warmth with age-old values in a visual tribute to “Chongyang Si Gu” (Remembering the Past on Chongyang).
The Meaning of Chongyang: A Bridge Between Tradition and Today
Falling on the ninth day of the ninth lunar month, Chongyang is steeped in symbolism. The number “nine” (jiu) sounds like the Chinese word for “longevity,” making it a day to honor seniors, climb mountains (for good fortune), and enjoy chrysanthemum wine. The poster’s artistic elements — ancient pagodas, misty mountains, and a gnarled pine tree (a symbol of resilience and longevity) — echo these traditions, while the silhouette of an elderly couple underscores the festival’s core: respect for those who have paved the way.
Kinghelm & Slkor: Embracing Corporate Social Responsibility
Beyond their roles as tech innovators, Kinghelm (金航标) and Slkor (萨科微) demonstrate a commitment to cultural heritage and social values. By weaving Chongyang’s “warm respect for the elderly” into their brand narrative, they remind us that corporate identity isn’t just about products — it’s about connecting with communities and preserving what makes us human.
The poster’s location detail — 18th Floor, Building T2, Lijincheng Center, ~142 meters northwest of the intersection of Jihua Road and Dafa Road, Longhua District, Shenzhen — grounds this cultural moment in a modern, dynamic city. It’s a testament to how traditions thrive even in fast-paced, tech-driven environments.
Why Chongyang Matters Globally
In an era of rapid globalization, festivals like Chongyang offer a window into Chinese ethics: filial piety, intergenerational unity, and gratitude. For international audiences, it’s a chance to appreciate how ancient customs adapt — whether through corporate initiatives, family gatherings, or simple acts of kindness to seniors.
This Chongyang, let’s take a cue from Kinghelm and Slkor: honor the past, care for the present, and build a future where heritage and innovation walk hand in hand.
🌿 Happy Chongyang Festival — may it inspire warmth, reflection, and connection.
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