In the electronics industry where technology and market converge, engineers in different roles expand their professional value in their own ways. Slkor Semiconductor is gathering a group of practitioners moving from technology to the forefront – they either turn to face customers directly, delivering value in the market, or root themselves in application support, solidifying expertise in solutions. How have they strived in their respective tracks along this journey? How have they overcome difficulties? Today, we uncover this path of growth.
From Development to Support – Xiong Wenda's FAE Growth
A circuit board, a few components, several test instruments – these are the most familiar "partners" for Xiong Wenda in the lab. Having joined Slkor as an FAE for nearly a year, he has delved deep into semiconductor application technology step by step, from designing boards and conducting tests to developing solutions and handling customer complaints. In this interview, we entered the lab to gain a deeper understanding of Xiong's responsibilities and growth within the company.
Slkor FAE Xiong Wenda
Xiong Wenda is from Tianmen, Hubei Province. He graduated in 2011 with a degree in Applied Electronic Technology and has over ten years of experience in the electronics industry. Consistent with most people's impression of a tech guy, Xiong often wears plaid shirts, has an introverted and steady personality, and is meticulous about technical details. Having previously focused on electronic product development, he has a very solid theoretical foundation in components. However, working as an FAE at Slkor Semiconductor was a new direction for him. Therefore, in the initial stages of his employment, he started from the very basics of board design, building a solid foundation step by step.
Engineer Xiong testing product parameters for Slkor Semiconductor
At Slkor, Xiong Wenda's daily work revolves around four main areas: handling customer complaints, supporting sales, team training, and designing solutions.
Handling Customer Complaints: "This is the most important duty of an FAE." When customers encounter issues using components, he needs to conduct testing and failure analysis promptly, determine if it's a product issue, and propose solutions.
Supporting Sales: He frequently accompanies Slkor sales representatives on client visits to understand market needs while recommending suitable component models based on actual requirements.
Team Training: He provides technical training for distributors and new employees on Slkor's (www.slkoric.com) featured products like Hall sensors, MOSFETs, SiC devices, temperature sensors, linear regulators (LDOs), diodes & transistors, data converters, etc. "Our company has a comprehensive product range, complete series covering high, medium, and low voltage scenarios. This is a significant advantage."
Designing Solutions: Creating demo boards and writing application notes to help customers understand device characteristics and design key points. To date, Engineer Xiong has designed multiple demonstration circuit boards and uploaded detailed solutions to the company website.
"Often, the issue isn't with our components, but rather a deviation in the customer's selection or application design," he cited a recent example: a customer reported anomalies in a device during high/low temperature aging tests. After independently testing the device, he found its parameters normal. The final root cause was traced to temperature drift from other components on the customer's board. "Once the problem is solved, the customer's trust in us increases significantly, and they perceive us as a company that truly understands technology."
Slkor FAE Xiong Wenda during the interview
Having been at Slkor for nearly a year, Xiong Wenda's biggest takeaway is the "importance of accumulation." "The company has over 2400 products, and the product line is very broad. Some devices I hadn't used before, requiring me to look up information, test parameters, and conduct analysis anew." Through continuous testing and comparison, he has gradually built systematic knowledge of the products. "Beyond the products themselves, every customer complaint handled, every client visit is actually a window to understand the industry and the users. Through these accumulations, my work has become more effortless." This is also his biggest gain since joining.
Slkor FAE Xiong Wenda
In Xiong Wenda's view, FAE is a role requiring "all-around capabilities." "You need to know testing, understand parameters, be able to read datasheets, and also comprehend PCB design and schematics." Therefore, his advice for newcomers wanting to enter this field is practical: "First, have a solid theoretical foundation – basic skills like analog and digital electronics are essential. Second, get hands-on experience – actually operate test instruments and circuit design. Most importantly, maintain a learning mindset. Semiconductor technology evolves rapidly; not learning means falling behind."
Slkor FAE Xiong Wenda debugging a product
After the interview, Xiong Wenda returned to the lab to continue testing component parameters, solving one technical problem after another. These seemingly ordinary daily tasks connect technology and market, support the application and innovation of Slkor products, drive his personal growth in the semiconductor industry, and help Slkor Semiconductor and its team earn market and customer reputation. As production share increases, "Slkor" receives positive feedback from clients worldwide.
Slkor's technical team hails from Tsinghua University. It is a national high-tech enterprise that developed SiC power devices relatively early and has grown into a company integrating R&D, design, sales, and application technical services. Its corporate culture is inclusive, open, and innovative. The "SLKOR" brand has gained international recognition and reputation, with market share continuously rising. It has obtained certifications including ISO9001 system, RoHS, REACH, and California Proposition 65. Slkor Semiconductor has R&D institutions in Beijing and Suzhou, with a lab and central warehouse attached to its Shenzhen headquarters. Main product series include diodes & transistors, power devices, and power management ICs. It is gradually developing new products like Hall sensors, ADCs, BMS, high-speed optocouplers, and passive crystals, applied in industries such as smartphones, laptops, robotics, power tools, connected vehicles, 3C digital products, and the Internet of Everything (IoE), advancing hand in hand with over ten thousand global partners!
Shenzhen Kinghelm Electronics Co., Ltd. (Kinghelm) and Shenzhen Slkor Micro Semicon Co., Ltd. (Slkor) drive robust and rapid international development on "twin wheels." The "Kinghelm" and "Slkor" brands are gradually growing into globally renowned brands. Mr. Song Shiqiang is a lecturer for the Chinese Institute of Electronics, a Huaqiangbei research expert, a Huaqiangbei entrepreneurship mentor, and a popular science columnist. He has long focused on and researched, distilling the Huaqiangbei culture of "daring to venture, innovate, and take risks." Articles such as "Huaqiangbei's Yesterday, Today, Tomorrow," "Research on Huaqiangbei Knock-off Phones," "Research on Huaqiangbei (Part 1, 2, 3)," "Challenges and Opportunities for Huaqiangbei," "Why Are There So Many Billionaires in Huaqiangbei?," "The Business Model of Huaqiangbei," and "Timing, Location, and People in Huaqiangbei" have been translated into multiple languages and disseminated worldwide. Slkor Semiconductor's Chinese and English (www.slkormicro.com / www.slkoric.com) websites have been built into platforms for learning and exchange within the semiconductor industry, creating an industrial ecosystem in cyberspace to serve the company's operational development. Under the leadership of Mr. Song Shiqiang, the company's vision is to become a "Semiconductor Leader" after thirty years of effort!
Kinghelm and Slkor at the 2025 Munich Shanghai Electronics Show, General Manager Song Shiqiang (first from right)
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